Along my own personal quest to find solutions that (actually) worked (simple and easy to understand), I learned that I first needed to decipher what was a “hidden sales pitch” from “Doctor data overload!”

Discussions with doctors on the topic of weight loss can quickly lead anyone struggling to lose weight, into brain overload, or worse yet – utter confusion.  Unfamiliar terms, conflicting information and opinions backed with reason that simply makes no sense.  Most of us who reach this level of desperation, after years of failing to get permanent results on our own, quickly find ourselves nodding along – pretending like we understand every word.  I have recently lost 30 lbs in 9 weeks.  I made the common sense decision after being baffled by you know what, from one too many doctors…and at the end, I had just one question really:  “can you explain this to me in 30 seconds or less, and in terms that even a five year old could understand?”

If the answer was no – I discovered it was for one of two reasons.  One, the “professional” was intentionally “confusing” because a puny lil’woman consumer could never understand something so profound. I mean, if she did it would somehow hinder their success, which had been built on the “only the doctor knows all” mantra.  Or, the second; the doctor was so entrenched in the details that he couldn’t actually decipher which ones had the most relevance…ie. They were ALL equally relevant – there is no possible way for him to make even a 30 minute response.

The fact is, when it comes to common sense weight loss, this industry is seriously lacking a modern woman’s perspective.  There are either hokey figures that link fat loss to emotional horoscope stuff, or tests that are so confusing even the professionals can’t agree on what they mean! One of these ultra-confusing tests gives you readout with the percentage of fat you have in each body type.  How does that help? One compelling philosophy is that of four distinct body types – based on hormone imbalances.  But while the theory seems to make sense, the end result is lacking resolution…there are no answers to the question, “How can it be that I have a combination of all four types?”

Turns out this theory is about as well refined for women as most of the weight loss magic pill or burn-fat devices that I used to devise campaigns for…they have nothing to do with you, the consumer, it’s all about the latest gimmick, hype or technology – doesn’t matter if it works or not, they know that we, as women, will try – and pay – literally anything (and I am living proof of this) to lose a little weight.

Being a woman myself, we want something simple, straight forward, and easy that makes sense and gets results that last!  Well, I hate to have to admit that it has taken me over ten years to actually become one of “those women” – confused with what works, what doesn’t work, and ready and willing to try anything to lose weight(even it made no sense whatsoever).  I found myself middle aged, somewhere between fatness and fitness and utterly confused with all of the sales gimmicks and promises.

In just 8 weeks, I tried no less than 5 entirely different ways to get “results.”  And I am not someone who is gullible in this industry…I have spent the greater part of my life working with weight loss “experts”…I know how these programs work, or how they’re supposed to work, and yet I found myself floundering, losing traction & totally frustrated with the level of understanding & application of principles that was so sorely lacking both in myself & in the lives of the men & women around me who are trying desperately to lose weight but just not making it.

I met up with Dr. Eric Berg and convinced him to formulate a supplement for each type of hormone imbalance; complete with a detox phase and then the fat burning phase (i.e. the 4 basic body types).  This had always been something missing from the industry, and frankly, completely missing from his discoveries (published anyway).  Dr. Berg has done a tremendous amount of research on the four body types and has trained over 2000 weight loss doctors to use his same theories (most of them however, I wouldn’t trust to duplicate the same methods – it is a long shot!).  The missing link with Dr. Berg, is that his solution for all women was to follow a very rigid, (and taste bud-less, might I add) difficult (to say the least) diet plan.  It would have been difficult enough to follow the diet if you had your own chef and the finances to surgically remove your taste buds; but truthfully, and according to his own research – the diet couldn’t be easily successful from a nutrition stance due to the falling nutritional values of our current food supply.  In laymans terms – figure ten apples today amount to the same nutritional value as one apple in 1965.  This is due to depletion of minerals in the soil, environmental issues, genetic engineering of the plants, shipping issues, ozone stuff and all of the doom and gloom we can get overdosed with at our leisure by simply tuning into to CNN or any of your favorite “breaking news channels”.

Well, I partnered with him to build out a nutritional line pretty much just for us women who wanted our cake and to eat it too (literally).  The thing with nutrition that I learned through the years, and most impacting – through my own weight loss battle – is that if your body is starved for nutrition (like minerals, vitamins, etc.), you will have these pesky constant cravings (and I am not talking about the kind from KD Lang…in my experience – “those kind” begin to diminish and the “others” come into closer proximity).

Take a test that’s simple – mark the symptoms you have and…”find your body type.”

You’ll find I simplified the test a bit so it is easier to follow (with his agreement of course).

Now, you can start to get educated about your type.  Instead of adding the 400 pages of body type information written on the topic (about 150 pages to read on each type), I figured that most of you would really only be interested in reading about your test results and what you need to do now.

So..the book for each body type is available for a download right after you finish your test.

This guide will provide you with your long term plan.  A plan you are actually starting the day you decide to lose weight – but one with a strategy that is different from just quick weight loss…on this we’re talking long term health.  Once again it is simple and easy to follow – at the end of the day, it is all common sense…easy and simple enough for a five year old to understand!

So, if you are confused about why you have not been able to lose weight and keep it off; continue to hear conflicting information from so-called “weight loss experts” and feel lost in this sea of confusion…I hope that you find some comfort in discovering a simple, easy to understand road to get results.  These were the steps I took, and what I have used to repeat success over and over again.

1. First, decide that you can understand why you have failed in the past…
2. Second, learn about your body and get the simple facts (you only need yourself!)
3. Find your body type, and start now! (trust me, there is not a reason good enough to wait till tomorrow, or next Monday, or the first of next month…do it right now)

Ironically, the last thing I tried was actually the only thing that made enough real sense to actually work. The trick is approaching it consciously with a simple, common sense plan that targets.